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services:
brand strategy & positioning
voice & messaging development
campaign development
advertising (cross-channel)
video production
HOTELTONIGHT



DEFINING A NICHE
HotelTonight is a unique type of Online Travel Agency for a unique type of traveler— one with higher standards, more travel savvy and who is not intimidated by booking last minute. To demonstrate this, and raise awareness for the product, we created short, cinematic character stories depicting quirky, exaggerated versions of our target.





How
savvy travelers find deals on great hotels.




production:
director:
editor:
Madre US
Iain McKenzie
Chuck Willis


Overpacking
is a sign of weakness.



OUR MAN in HAVANA
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