services:
brand & visual design
packaging/POS/collateral
digital website design
STEEL CURTAIN SPIRITS
TEAM SPIRIT
When Boyd & Blair was invited to become an official spirit of the Pittsburgh Steelers, we recognized that it was more than just a co-branding opportunity for our client. It was a chance to deepen the brand’s roots in Steelers Nation and celebrate their Pittsburgh heritage. And so, Boyd & Blair Steel Curtain Spirits was born, a limited-edition product line that honors both the legacy of the team and the craftsmanship of the distillery. Commemorating the 50th anniversary of the Steelers’ first world championship, each collectible bottle pays tribute to the legendary defensive line that helped forge a dynasty.
"Champions are champions not because they do anything extraordinary but because they do the ordinary things better than anyone else."
We led the project from start to finish, developing everything from packaging and naming to the full promotional and digital ecosystem. The result felt simultaneously nostalgic and new, connecting generations of fans and reinforcing brand loyalty through Pittsburgh pride.
