SHIFTING PERCEPTION

The phenomenon of what happens when you walk into SUMMIT One Vanderbilt and its 3 floors of immersive spaces is impossible to articulate. So how do you communicate to a global audience what it is, let alone why it’s worth visiting? By using its most distinctive feature—reflection—to demonstrate the experience. The visuals reflect. The type reflects. Even the messages in this campaign reflect back at themselves, giving viewers a small taste of the transportive experience that only SUMMIT offers.