MERGING WORLDS

When Santa Margherita and LoveShackFancy teamed up to launch a special edition rosé bottle, it was our job to bring the partnership to life in all of its floral pink glory. But launches like this are never as simple as they appear. From a fully-fledged promotional campaign to navigating the logistics of varying state regulations and liquor laws, we successfully oversaw the rollout of this covetable collaboration.